01
Its own name
The Spanish shops are expected to carry local names, chosen for their town, rather than the Maravi name transplanted wholesale.
The next market
Next stop, Spain.
A café that belongs to its Spanish neighbourhood, with Maravi coffee and Maravi standards behind the counter.
i
Why Spain
The customers asked first.
Around Bournemouth and Christchurch, customers with holiday homes in Spain — or plans to retire or relocate there — kept asking whether a Maravi café might open near their other home.
Visitors from several European countries said the same. Spain came out of those conversations as the first country worth investigating properly: a large British and northern European population, a café culture that suits the product, and a market where a good local operator can thrive.
What follows from that is SUMLII’s job: testing the assumption with real sites, real costs and real partners.
ii
The Spanish idea
A Spanish café that happens to be Maravi.
02
Outside first
In Spain the terrace is the main room for much of the year. Awning, shade, marble tables and a long afternoon change the design.
03
A local menu
Coffee at the centre, but food, hours and — where appropriate and licensed — a glass of sherry or wine belonging to the place.
iii
Partners
For people who want to run something real.
The Spanish model is aimed at two kinds of partner: experienced hospitality operators who want a proven format, and people who want to own a café business in the country they have chosen to live in — with managers and staff running the day-to-day.
A café is a business, not a passive investment. It needs a site, capital, staff, licences and attention. SUMLII’s role is to make the format clear and the support real, so that a partner knows exactly what they are taking on before they commit.
The Spanish chapter
A licensor, a licensee and a Marbella pilot.
How the two Spanish companies are intended to work together.